# OmniCommerce Cloud — Product Requirements Document

## Executive Summary

OmniCommerce Cloud is a multi-tenant, multi-vendor B2B + B2C wholesale marketplace platform built on a MACH (Microservices, API-first, Cloud-native, Headless) architecture. It serves as a complete Commerce ERP + Marketplace + SaaS Platform targeting Pakistan, GCC, Middle East, Europe, and North America.

## Target Markets
- Pakistan (Primary launch)
- GCC (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman)
- Middle East (Egypt, Jordan, Lebanon)
- Europe (UK, Germany, France)
- North America (USA, Canada)
- International Trade corridors

## Business Models
1. B2B Wholesale Marketplace
2. B2C Retail Marketplace
3. D2C Brand Storefronts
4. Manufacturer Direct
5. Distributor Network
6. Import/Export Platform
7. Franchise Management
8. Dropshipping Automation
9. Multi-store Commerce Engine

## Core Platform Principles
- **Multi-tenant isolation** at database, schema, or row level
- **Multi-language** (15+ languages) with RTL support
- **Multi-currency** with real-time FX rates
- **Multi-region** deployment with data residency compliance
- **Headless commerce** with SDK-first approach
- **Event-driven architecture** for scalability
- **Zero-downtime deployments** via GitOps

## User Roles Matrix

### Platform Team
| Role | Permissions |
|------|-------------|
| Super Admin | Full system access, tenant management |
| Regional Admin | Region-scoped administration |
| Country Admin | Country-scoped operations |
| Finance Team | Settlements, payouts, reconciliation |
| Marketplace Moderator | Product review, vendor approval |
| Customer Support | Ticket management, order intervention |
| Compliance Team | KYC/KYB, regulatory checks |
| Marketing Team | Campaigns, promotions, SEO |

### Vendor Roles
| Role | Capabilities |
|------|-------------|
| Manufacturer | Raw product listing, bulk MOQ |
| Factory | Production capacity listing |
| Brand Owner | Brand storefront, D2C channel |
| Distributor | Multi-brand distribution |
| Wholesaler | Bulk pricing, tier management |
| Retailer | Consumer-facing storefront |
| Importer/Exporter | Cross-border trade |
| Service Provider | Service listings |
| Digital Product Seller | Digital goods delivery |

### Customer Types
| Type | Features |
|------|----------|
| Guest | Browse, compare |
| Retail Customer | Single-unit purchase |
| Wholesale Customer | Bulk, tiered pricing |
| Corporate Buyer | PO, credit terms |
| Government/NGO | Procurement compliance |
| Enterprise Buyer | ERP integration, contracts |

### Staff Roles (Per Vendor Store)
| Role | Scope |
|------|-------|
| Store Manager | Full store control |
| Sales Manager | Orders, customers |
| Warehouse Manager | Inventory, fulfillment |
| Inventory Manager | Stock, procurement |
| Accountant | Finance, settlements |
| Cashier | POS operations |
| Customer Support | Store-level support |
| Delivery Staff | Last-mile delivery |

## Feature Modules

### A. Vendor Dashboard
- Real-time KPI widgets (Revenue, Orders, AOV, Conversion)
- Order funnel analytics
- Return/refund rates
- Pending payment tracker
- Product performance heatmap
- Customer cohort analysis
- Inventory alerts (low stock, dead stock)
- Marketing campaign ROI
- Competitor price benchmarking

### B. Store Management
- Unlimited stores per vendor
- Multi-branch location management
- Company profile with verification badge
- Brand portfolio management
- Team/RBAC management
- Store theme customization (no-code)
- Custom domain mapping with SSL
- SEO meta management per page
- Business document verification (KYC/KYB)

### C. Product Management
- Product types: Physical, Digital, Service, Bundle, Kit
- Infinite variant generation (color, size, material, etc.)
- SKU, Barcode (EAN/UPC), QR Code, Serial Number tracking
- Product bundles and kits with dynamic pricing
- Digital product delivery with license keys
- Service product with booking slots
- Bulk product import/export (CSV, Excel, JSON)
- Product cloning and bulk editing
- Multi-language product data
- HS Code classification
- Country of origin tracking
- SEO-friendly URL slugs
- Product video and 360° view support